In a conference session, Frank Kroger, Vice President, Client Marketing, Valassis , will present new Valassis research on modern shoppers and their quest for savings from the recently released 2K18 Coupon Intelligence Report. With 94 percent of consumers surveyed indicting they use coupons, Kroger will take a closer look at usage of this widely accepted savings tool by millennials, millennials with children and parents, while sharing generational findings such as:. They have more tools than ever before to get information, make lists and save money.
Consumer insights, emerging trends, expert panels and case studies will be presented at the conference April 24 through 26, hosted by the Association of Coupon Professionals ACP. Bring your questions to this unscripted, revealing hour, where the answer to your question may surprise you.
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Peapod will provide an overview of the industry, promotion practices and where we are headed with the activation of shopper marketing in the new E- grocery world. Valassis will share insight on how shoppers, shop, interact with technology, and what motivated them to purchase. Steve Grosklaus, Leo Burnett, will share insights on audience segmentation, reengaging lapsed users, and shifting consumers to loyalty.
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